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The WorldTV Content Provider Program is the only program of its kind offering one-stop-shop services spanning everything from signal origination to consumer consumption. We pick up your program from any point on our worldwide transmission network and care for your signal all the way to the consumer.
WorldTV actively and proactively works to promote and support the broadcasters that sign up with us by offering an unmatched array of services, including our:
- Global Sales Force
- Marketing Rollout Program
- Research and Market Intelligence Services
- Technical Backbone Support
Nothing happens without a great sales force - and WorldTV has a highly experienced and seasoned team of sales professionals around the world, dedicated to selling your channel to our distribution partners. Our Global Sales Force takes great pride in monetizing our broadcasting partners' content and has developed several unique and innovative revenue models designed to make the most of your content. Beyond representing our broadcasters in face-to-face meetings with our distribution partners, the WorldTV Global Sales Force creates proposals, develops strategic sales initiatives, and works closely with both your, as well as our, marketing group to ensure that your channel makes it onto the most appropriate distribution platform - either as a standalone channel or as a package - to drive the most sales.
The WorldTV Marketing Department works closely with sales to ensure the success of all of the channels we represent.
In our business, it's a clear statement of fact that in order to maximize revenue, we must increase the subscriber base. And this elemental fact is what drives the design and execution of our Marketing Rollout Programs.
Our Marketing Rollout Programs consists of a continuous stream of activities designed to boost exposure and build a loyal subscriber base. The Marketing Rollout Program takes a hybrid approach to marketing, utilizing a balanced combination of marketing platforms and messaging systems, including:
- Grassroots marketing
- Targeted/niche marketing
- Community liaison
- Cultural events and holiday sponsorships
- Digital/Online marketing
- Traditional marketing
- Flyers and newspaper inserts
- Articles and press releases
- Television and radio spots
In some cases, our distributors will prefer to handle all the marketing themselves; in other cases our broadcasting partners like to pitch in with their own ideas and resources. In either case, our goal remains one and the same - and that is to increase our broadcasters' subscriber base.
When you sign up to become a Content Provider with WorldTV, you have the opportunity to tap into the knowledge and expertise of our market intelligence and research office. Driven by a need to understand and connect with the target audience, our team of researchers collect and source hard to find data, tap into proprietary research and information, analyze markets and lay the foundations for sustaining and enhancing existing subscriber bases. What's more, our intelligence office is always working hard to identify new opportunities and fend off potential threats, all the while working closely with marketing and sales to build strong business cases so that our sales team can get your content onto our distributors' platforms.
Do you often find yourself worrying about UDP multicast, MPEG 2 transport streams, and DVB-S during your workday? If you do, you are probably an engineer. If you're not even sure what any of that means then don't worry - we do - and we have a dedicated team of technical and engineering professionals supporting our state-of-the-art satellite and fiber network - so you won't have to. Another key benefit of the WorldTV Content Provider Program.
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